Sorry for the recent lack of updates. I’ve been busy writing copy for my clients and working on my own projects. I got a direct mail campaign I’m about to conduct and I feel the response is going to be HUGE! I can’t wait to my letters are mailed out.
If all goes well I plan to provide a case study of my mailing on this blog.
Now today I wanted to give you a few copywriting tips, which hopefully you can use to boost conversions for your existing copy.
The first copywriting tip is…
1. Better Headlines
Awhile back I made a post about how important your headlines are. Think about this: your headline determines about 80% whether your reader reads the rest of the copy.
So essentially your headline will make or break your entire copy.
The best way to ensure you come up with a compelling headline is to practice writing them. When I work on a copywriting project I always write 50 different headlines. Then I review which headlines are most powerful that I’d like to use for my copy.
If you’re needing help with creating a headline, a proven headline structure is to take the biggest benefit of your offer and use it as part of your headline.
This works so well as it makes for a compelling headline. Just as long as your reader is compelled to read the next line then your headline has done it’s job.
And when you have more people reading the rest of your copy the better your conversions will be.
Now the second copywriting tip is…
2. Better Targeted Readers
Targeting the most qualified readers is highly important towards conversions. You want to get as many qualified readers as you can reading your copy. That means when it comes to marketing your copy, make sure you’re getting the right eyeballs over it.
A mistake that online marketers make is that they get traffic which isn’t targeted for their offer. The result is less than stellar conversion rates!
So if you’re doing online marketing, and using copywriting to persuade web visitors, make sure you’re tracking where you traffic is coming from. Get rid of traffic sources that aren’t converting well, and keep the traffic sources that are.
Same thing applies when you’re marketing your copy offline. Make sure whoever you send your offer to is the right person for that offer. And that your message in the copy resonates with them.
The better you target your readers the better your conversions will be. Simple as that.
Now the third copywriting tip is…
3. Better Emotions
The readers of your copy will respond to better to emotions than logic. Whenever you’re writing copy think about the inherent emotions involved.
Are you writing about the pains of migraine headaches?
Then write the emotions behind having migraine headaches. Emotions such as the excruciating pain after each head pulse… The misery it creates…. feelings of how their body seems to just shut down…how it seems like the migraine will never go away… and how it’s so annoying when it strikes in the middle of the day.
Things of that nature. I hope that makes sense. When you write to hit your readers emotions you can greatly affect the decisions they make. In the case of writing copy, it’s to affect their decision to take action with your offer.
In conclusion, I encourage you to remember these 3 copywriting tips when writing your next piece. I believe you’ll see an immediate (and profitable) difference with your conversion rate.
By the way, if you enjoyed this post then feel free to leave a comment below
Until next time, continue taking action and making passive residual income!