3 Copywriting Tips To Boost Converions

copywriting tips

Hello Friend,

Sorry for the recent lack of updates. I’ve been busy writing copy for my clients and working on my own projects. I got a direct mail campaign I’m about to conduct and I feel the response is going to be HUGE! I can’t wait to my letters are mailed out.

If all goes well I plan to provide a case study of my mailing on this blog.

Now today I wanted to give you a few copywriting tips, which hopefully you can use to boost conversions for your existing copy.

The first copywriting tip is…

1. Better Headlines

Awhile back I made a post about how important your headlines are. Think about this: your headline determines about 80% whether your reader reads the rest of the copy.

So essentially your headline will make or break your entire copy.

The best way to ensure you come up with a compelling headline is to practice writing them. When I work on a copywriting project I always write 50 different headlines. Then I review which headlines are most powerful that I’d like to use for my copy.

If you’re needing help with creating a headline, a proven headline structure is to take the biggest benefit of your offer and use it as part of your headline.

This works so well as it makes for a compelling headline. Just as long as your reader is compelled to read the next line then your headline has done it’s job.

And when you have more people reading the rest of your copy the better your conversions will be.

Now the second copywriting tip is…

2. Better Targeted Readers

Targeting the most qualified readers is highly important towards conversions. You want to get as many qualified readers as you can reading your copy. That means when it comes to marketing your copy, make sure you’re getting the right eyeballs over it.

A mistake that online marketers make is that they get traffic which isn’t targeted for their offer. The result is less than stellar conversion rates!

So if you’re doing online marketing, and using copywriting to persuade web visitors, make sure you’re tracking where you traffic is coming from. Get rid of traffic sources that aren’t converting well, and keep the traffic sources that are.

Same thing applies when you’re marketing your copy offline. Make sure whoever you send your offer to is the right person for that offer. And that your message in the copy resonates with them.

The better you target your readers the better your conversions will be. Simple as that.

Now the third copywriting tip is…

3. Better Emotions

The readers of your copy will respond to better to emotions than logic. Whenever you’re writing copy think about the inherent emotions involved.

Are you writing about the pains of migraine headaches?

Then write the emotions behind having migraine headaches. Emotions such as the excruciating pain after each head pulse… The misery it creates…. feelings of how their body seems to just shut down…how it seems like the migraine will never go away… and how it’s so annoying when it strikes in the middle of the day.

Things of that nature. I hope that makes sense. When you write to hit your readers emotions you can greatly affect the decisions they make. In the case of writing copy, it’s to affect their decision to take action with your offer.

In conclusion, I encourage you to remember these 3 copywriting tips when writing your next piece. I believe you’ll see an immediate (and profitable) difference with your conversion rate.

By the way, if you enjoyed this post then feel free to leave a comment below :)

Until next time, continue taking action and making passive residual income!

3 Copywriting Rules You Should Know About

copywriting

Hello Friend,

Today I was reading more of “On The Art of Writing Copy” by Herschell Gordon Lewis. And picked up on a number of excellent copywriting rules which you can apply to your copywriting immediately to make it more compelling.

Essentially if you have a piece of copy that’s performing poorly then you could use these rules to help generate a greater response. So what are these rules?

Allow me to break them down for you…

One of the rules I discovered is the tightness rule. This rule states you should keep your copy tight enough so it fits the readers skimming without forcing a comprehension stop.

Now maybe you know about this, maybe not. But this rule is a must if you’re going to write winning copy. You want to get rid of fat and most first drafts contain loads of fat.

This is where your editing skills becoming highly important. In fact, I read from Joe Sugarman that master copywriters most important skill is their editing skills.

Because That’s Where the Copywriter Brings His Copy to Life

When you edit you’ll find “live words” and “dead words”. And your job as a copywriter is to exchange as many dead words for lively words as possible. This will bring color to your copy!

The next rule I discovered is the rule of word matching. This rule states you should use words that match the image you’re trying to build. An out of key word can change the entire image you’re trying to build.

So keep the the type of words you use within your copy consistent. Also word matching is even more powerful when when your key words not only fit the subject but color. Strive to find colorful words that tint your copy and fire off imagery in your reader’s mind.

Now the last rule I discovered while reading today is the rule of using cliches. And this rule states you should NOT use any kind of cliches in your copy.

A cliche is a worn out word or statement which will make your copy come out flat and unoriginal. Here are just a few cliches you should stay away from:

  • A breed apart
  • let’s face it
  • Knock your socks off
  • new and improved
  • Due to the fact
  • I couldn’t care less
  • Watch for it
  • You’ve tried the rest. Now try the best.
  • Quite simply

And the list goes on and on of many cliches you should avoid. I recommend you do a search online for a list of cliches. And keep them around in a swipe file so you can ensure that a cliche doesn’t creep into your next copywriting project.

As I read more “On the Art of Writing Copy” (which I highly recommend by the way) I’ll continue to share more knowledge that I get from it.

Until next time continue taking action and making some passive residual income.

Long Copy Vs Short Copy: Which is Best?

long copy vs short copy

Dear Friend,

Knowing the right time to use long copy or short copy will prove to be very useful if you’re looking to get the best response with your copywriting.

Many people who write copy make the big mistake of using the wrong length of copy with their offers and end up getting a poor conversion rate. When you understand the best situations for long copy and short copy then you’ll effectively know when to use them.

So I encourage you to read this entire post because I’m going to reveal some special copywriting tips to help you sky rocket your response.

Starting with…

1. The Advantages and Pitfalls of Long Copy

Being able to write long copy will be a skill that you’ll want to possess. Because one of the great advantages of writing long copy is with it you can command a higher price for your offer.

The more you educate your reader the more money you can demand. Also long copy has it’s uses when selling unusual or new items. You must go into detail about things your reader wouldn’t know about…

But you might ask yourself, “Who is going to read all that copy?” The answer is the people who are most likely to respond!

Real prospects are hungry for information and the more you give the more likely they are to respond.

But using long copy in the wrong situation can prove to be fatal to your conversion rate. There are specific mediums and marketplaces where your reader’s attention span is very short. And using long copy might bore them to death!

You can’t be boring with your marketing and copywriting. That’s another thing you should know about long copy. If you can’t keep your reader interested all the way to the bottom then your long copy will fail.

Unless you’re a master at grabbing and hooking attention throughout your copy, you should stick with short copy when faced with those type of situations.

Which brings us to the next powerful copywriting tip…

2. The Advantages and Pitfalls of Short Copy

The advantage with using short copy is it’s quite easy to write and it’s less imposing to your reader. Let’s face it. The majority of society cringes when they see that they have to read a lot.

So when you use short copy it’s less intimidating and your reader is more at ease with reading it.

Also short copy is useful when it comes to selling an offer that’s on the low price side. Unless it’s an unusual item, a new item or you lack credibility, then you don’t have to overly inform your reader for an offer that’s pretty cheap.

Now the pitfall of using short copy is similar to long copy. Using it in the wrong medium or marketplaces will prove to leave you with a poor conversion rate.

So in the end proper research must be done. You have to find out whether long copy or short copy will work best with your offer. If you do the necessary research, you should get it right most of the time.

In conclusion…

I encourage you can take these powerful copywriting tips and use them immediately towards your success! Don’t hesitate to implement what you learn right away!

Until next time, continue taking action and making passive residual income. Also if you enjoyed this post or you have something you’d like to add then feel free to drop a comment below. OK take care!