copywriting

Hello Friend,

When writing copy you must think about ways to maximize readership as much as possible. The reason being — the more people who read your copy the more people who will respond.

Think about it. If readership is so bad to the point where people don't get halfway down your copy, then you're going to see very poor results!

So today I want to show you how you reliable techniques that can increase readership with your sales copy. let's begin…

Headlines and Sub headlines

I made a blog post not too long ago about the importance of headlines. If people don't feel compelled to read your sales copy after reading the headline then you'll get stuck with poor response. So make sure you main headline grabs your reader by the throat and fully commands their attention.

Same thing goes for headlines. Strive to make them as compelling as possible. Having great headlines also helps stop "skimmers" in their tracks. It'll cause them to go back and hopefully start reading from the beginning.

Formatting

The next way to increase readership is by using various styles of formatting. This includes yellow highlight, underlining, bold, italics, etc.

Use formatting when you truly want to emphasize a point to your reader. Whenever a "skimmer" is skimming across your copy, your formatting should stick out to them, and they should be able to understand your message. So even if they don't stop to read they have a good gist of what you're trying to tell them.

Graphic Enhancement

The next way to increase readership is by using graphic images within your sales copy. Don't use just any image to grab attention. You want to make sure that the image enhances your sales message.

Your reader shouldn't be confused on why you used a certain image. The right image will cause readers to stop in their tracks check out the meaning behind the image. Once again this helps slow down "skimmers" into reading your entire sales message, if your graphic image is compelling enough.

Strong P.S.'s

The last technique I'm going to discuss is the concept of having strong P.S.'s. You'll find that many of your prospects "cheat" and don't read from top to bottom. They'll most likely skim through to check out what you're offering, the price, and how much time they have until the offer is closed.

Most of the time they skip right down to the P.S. to find all that information…

That means you should do your best to make strong and compelling P.S.'s. Make sure you restate the best benefits and give a sense of urgency. If done properly, this will cause the reader to want start from the beginning to get the full sales story, so they know everything they need to know before responding!

Well those are a few of my strategies to increase readership. I hope you can take these readership techniques and use them successfully with your existing/future sales copy.

Until next time, continue taking action and making passive residual income! Also feel free to leave a comment if you enjoyed this post, or have something you like to add that will further the discussion.

- Sam Mlambo

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Filed under: Copywriting Techniques

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