winningformula

Dear Friend,

Do you want to know of a proven and tested sales letter formula that you can use time and time again, without worrying about it losing effectiveness?

Well I'm about to reveal it to you in just a moment. This is a formula that I've used to write many sales letters. And when you study ads you'll see that many copywriters over the decades have used this proven formula.

I'm not sure who coined the formula but the person I know who talks about it tremendously is Dan Kennedy. He claims this formula to be one of the best ways to minimize the objection of price!

So are you ready for me to reveal it?

OK, here it is…

It's called… Problem-Agitation-Solution

Heard of it before?

If not, it's one of the most powerful sales letter formulas known to copywriters. Even though copywriters will tell you about all their different formulas… This one formula has lasted the test of time.

So first starting with the Problem…

When you open your letter you state an existing problem that your reader is having. For example if your reader is having trouble getting traffic to their website then you can say "Don't you just hate it when you set up an amazing website but you for some odd reason you have trouble getting traffic to it?"

After you've stated the existing problem then you'd move onto agitating the problem…

You want the problem to seem so horrible that your reader says "I have to take care of this problem NOW!"

So for example you might continue to say "And while you're not getting any traffic you see similar websites popping up getting tons of traffic. How are they getting it and not you? Those webmasters are getting traffic and possibly making some good money while you're STUCK with an amazing website that looks more deserted than a baron wasteland! You've probably thought about cutting your losses short and throwing away your website…"

After you've agitated the problem and made the reader feel extremely uncomfortable about the problem, the next step is to present the solution. Do you see why this works so well?

You've effectively made the reader realize they have a problem, and that their problem is bigger than they think.

At the moment they'll be wondering how to solve the problem… But you've already solved it for them!

For example, "… But you don't have to do that. There is a way you can keep your website, start getting a flood of traffic , and if you want, monetize your website and start making a little part-time change on the side! If you want a popular website that improves your Alexa rankings, keeps visitors coming back for more doses, and have every webmaster envious of your website then check out my web traffic system called…"

Then I'd go on to present the product, it's benefits and features, make the offer and so on.

As you can see, providing a solution (or cure) to somebody's problem will sell well all the time. When you get a chance, watch infomercials and you'll see how they use Problem-Agitation-Solution formula.

Simply put — It's a time tested, proven sales formula that gets remarkable results when used correctly.

So I encourage you to start using this formula in your sales letter if you're not getting the type of response you want!

Until next time, continue taking action and making passive residual income.

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Filed under: Copywriting Techniques • copywriting skills

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