motivate

Dear Friend,

I was reading "On The Art of Writing Copy" By Herschell Gordon Lewis today, and I picked up a few golden nuggets of wisdom. In the first chapter he discuss "is copy form or substance". Within that chapter he reveals "The 5 Great Motivators" to use in order to motivate your readers to take action…

If you write clearly and within the reader’s experiential background, and present benefits based on an appeal to one of these motivators, you simply can’t miss!

Here they are…

1. Fear
2. Exclusivity
3. Guilt
4. Greed
5. Need for approval

I recommend you take action using these motivators in your existing/future sales copy. If you do, you're certain to see great response with your marketing and sales campaigns!

That's all for now. Until next time, continue taking action and making passive residual income.

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Filed under: Copywriting Tips

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